Invesco

Invesco, a global investment firm, was in need of a brand refresh prior to their acquisition of Oppenheimer Funds. I worked with the team to refresh and update the brand across all visual touch points: print collateral, digital + social content, video, experiences.

Working within existing brands guidelines we modernized the grid system and introduced white space, edited the color palette, and cleaned up typography. Directed and researched lifestyle + conceptual photo libraries. Simplified infographics to share complex information so it’s easily understood, and created a streamlined icon library. Elevated brand experiences + events. Refined premium and production resources.

We refreshed two entire selling systems for both Invesco and Oppenheimer Funds, as they united to became one brand. The new visual identity relies on embracing the brand color in a bold way, and the updated imagery now feels more approachable and relatable.

Please see my other Invesco Work – It’s great!