A+E Networks

A+E Networks global rebrand to unite their portfolio of networks: A&E, The History Channel, Lifetime, Biography, and Viceland

I worked with the Jessica Decker and the various network brand teams to refresh and update the A+E brands across print collateral, digital + social content, video, and experiential for a consistent identity.

We reimagined the A+E brand guidelines, modernized the grid system, refined the color palette, and updated the typography. Directed and researched lifestyle + BTS photo libraries. Elevated brand experiences + events. Refined premium and production resources.

The new visual identity relies on embracing a minimal balanced grid, and muted color palette – color and photography tell the stories from a behind-the-scenes perspective.