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Bumble. Finally.
Providing Creative Direction in cinematic scale across OOH and video, featuring real couples, an original remix of the iconic CeCe Peniston’s track “Finally.” to anchor and unify the campaign.
We really tapped into the movie moment nostalgia of the on screen kiss while encouraging people to be responsible, get vaccinated, and to know your dates health history!
The campaign successfully tapped into the post covid wave of summer: the week of launch, The New York Times came out with an article that might as well have been press for our campaign: People are making out everywhere.
Services Performed
- Creative Direction
- Brand Experience
- Campaign Strategy
- Copy writing
- Social Media Content
- Content Strategy
- Photography Direction
- Film Direction
- Motion Design
- Visual Design
- Graphic Design
- Typography
