A+E Emmy Packaging

To better serve reviewers for works under consideration, a direct mail campaign for 22k units was shipped with a completely compostable and recyclable packaging system, and the option to forgo the or supplement the physical media with an entirely new immersive website.

We greatly reduced the use of any unneeded raw materials, making low carbon footprint and incredible improvement over any prior years Emmy offerings for A+E

Using a blind debossed insert on potato starch paper, that is able to be dissolved in water – no ink was used furthering the tactile elements and reducing waste.

Viceland usb, mini-book and reusable tin in a crafted capacity, provided a glimpse into how to further reduce physical media mail for promotional efforts in the future.