Adidas Originals Collective

Joining forces with Red Rooster, Adidas and Roundhouse I led the CRI team and this effort to a seamless integration and fully interactive web based solution running on responsive html for large display, in-store tablets, mobile and web platforms from a single database source.

This featured interactive hip-hop dancers demoing the clothes to speak to the “wow factor” and a strong useful platform that allowed shoppers and fans to see what was being worn, shop it, save it, share it – or have it brought out to wear it before they buy it.

A user can build a collection in store on the display, at a tablet with sales associate, or online form a special URL.

This launched in 3 locations in Texas to rave reviews and celebratory attendance.