Invesco QQQ ETF Video Series

Invesco’s QQQ is an ETF compiled of some of the world’s most dynamic companies and interesting innovators: Google, Apple, Adobe, and Netflix, to name a few. As it is such a diverse fund with over 100 companies contained therein, as well as a new type of investment product, we were tasked with how to educate but not bore audiences.

We leveraged actual charts and iconography from the ETF, Invesco’s new brand visual language – and very well written voice over’s to weave into a visually interesting, but immediately useful and hopefully not boring – series of videos for the QQQ ETF.

The new Invesco “Better Together” campaign and the QQQ refresh, shared a simultaneous launch across social, earned and paid media, and provide an amazing brand experience for on site experiences ranging from Schwab Impact, to the closing bell at Nasdaq.