A+E Women Upfront

Four months in the making at the New York Public Library with Olivia Munn, Queen Latifah, Kristin Davis, Leah Remini, Toni Braxton, Megan Gill and many more personalities who came to speak their truth, and put Women Up Front.

From your very first step at the NYPL to cocktail hour, to the dinner and gifts —this 360 immersive experience provided a platform for the bold women that have graced A+E Network’s with their talent.

The contemporary chic tones contrasted and complemented the grand traditional architecture of Bryant Park’s Public Library, from the practical effects filmed for speakers introductory titles, to using projection mapping and integrated LED walls, to the grand marble and limestone halls adorned with laser cut industrial design work and dotted with contemporary florals, to the subtlety branded living topiary wall.

We casually breezed through a CEO departure just days before this critical annual event, with live performances from Irma, decadent desserts, and delicate motion type crafted from our own unique typeface, this all came together as soothing warm ambient tones accompanied by powerful messages from powerful women.

We even managed to pick up a lot of positive social media and press.