All Valid

Wether the art was literal skateboarding, building something to be skated, or skateboarders showing “traditional” art off of their boards – as long as it was about and from people that skate… it is all valid.

I created the identity system using common skate obstacles as silhouettes, with hand drawn logo type. These obstacles skateboarders enjoy can beguile onlookers with their unexpected purpose. Something most people don’t consider. So This allowed us to celebrate this visual language.

I created a graphic shape for each contributor to feature their work on materials. I really appreciated everyone who participated I whatever way they chose.

Implemented as an Instagram/online grid campaign, press kit and event branding.

There was no printed matter for the show. And a packed opening night.