History of Football

To get fans of football to the History channel, we bring the History channel to them: artifacts, prototypes from brands, participating sponsors, and recognizing the games rich heritage and bright future – a mix of branding and experiences on site, social, and a love of the game.

This is achieved through two conceptual platforms: “Live the Story” – asking you to heed the call and rise to greatness… and “Life or Death” – highlighting the extreme dedication to the game that we know you share. The ultimate goal is for users to mix the two asset libraries together, yielding new and personal campaigns.

 

Work Performed

  • Creative Direction
  • Campaign Strategy
  • Identity
  • Branding
  • Photography Direction
  • Art Direction